About Us

Brand Mission

Ripley & Rue is on a mission to make high-quality, highly empowering merch for dog moms -- and their dogs! We are committed to fostering a community of pup parents who only deserve the best. Ethically-sourced and thoughtfully crafted designs are our forte, and we use that to make cute shit for people who love their dogs like their own flesh and blood. 

About Us
At Ripley & Rue, we know that the best life lessons are learned from our dogs.

To be unapologetic. Loud and proud. Sometimes downright rude - of course, only when it's necessary. (Like, if you need a treat). 

To make our marks. Maybe you're not peeing on every stop sign you see, but hey, maybe you are! That's your prerogative.

To enter the world with confidence. Your dog knows it and we know it: you're perfect just as you are.

Our brand was born out of the desire to create meaningful and mother-fucking cool dog accessories and dog mom goods for women who are trendy, rebellious, and totally obsessed with their pets. 

Founded by a downright obsessed dog mom, Jeannie North established Ripley & Rue in 2016. It was clear other dog moms were looking for the same thing she was: cute and colorful dog accessories that weren’t, dare we say: cringey. 

Pairing her design background and business degree with her love of tasteful, topical fashion, Jeannie started making her own (for her two dogs: Ripley and Rue - clever, right?). Before she knew it, she was shipping thousands of orders each month to customers across the globe. Now, the brand is carried in over 400 retail stores and reaches a huge hive of humans who love their dogs as their own children. 

Just like all dog moms, Jeannie and the Ripley & Rue team are passionate about improving the lives of dogs through reliable and comfortable products, as well as regular advocacy and contributions to shelter and foster animals near and far. 

We believe that all dogs deserve the very best -- and so do the people who love them.

 Hey there! I’m Jeannie, the Founder and mastermind behind Ripley & Rue. I started this company to create a bold and rebellious clothing line for dog lovers and their best friends. Dog moms are my people, and I believe we should feel empowered to live our best lives, all while being fashionable AF. 

Ripley & Rue was inspired by my two dogs (I bet you can’t guess their names ;)), when I realized that all the dog gear on the market didn’t fit my style, and I knew I could create something magical. For as long as I can remember, I’ve been someone who does things differently. It’s in my nature to pivot, think outside the box, and be authentic in all that I do. Since launching in 2016, I have proudly designed and refined the dog mom products of my dreams, and I am thrilled to share them with this amazing community.

Me and my fluffy assistants (and my amazing human team) are headquartered in my gorgeous dog-centric workspace in Omaha, Nebraska. We wake up every morning ready to eat, play, and provide the best products for woman’s best friend.

Thank you for being here! Now go throw the fucking ball.

Pups and kisses,

Jeannie (and Ripley & Rue)